Copywriting Information

10 Can't Miss Article Topics Readers Will Love Copyright 2003, The Write ExposureYou sit down to write the first article for your third issue. That's when it hits you. There's nothing left to write about!At The Write Exposure, we get lots of panicked calls from clients saying, "I've run out of article ideas!" What we've found is that seldom has our client actually run out of topics, rather they've covered all the topics that came most easily to mind and now are overwhelmed with the possibilities.It's a little like being told to write a poem. Any poem. Limerick, haiku, whatever you feel like. It's a bit overwhelming, isn't it? That's why we suggest you brainstorm topics within these categories.So, the next time you think you've run out of article ideas, why not brainstorm all of the customer su...

10 Things That Keep You From Writing Your Book… And What You Can Do About It 9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital or print form. You may cringe when you read this list of ten things keeping you from writing your book, because it rings too close to home for you. You may have already written a book or an e-book, or have come close to starting it. It’s hard, we know it, and we’ve been there too. But go ahead and read this list, see if you can identify, and let’s ...

10 Tips For Effective Proofreading Proofreading may not be terribly fun, but it's one of the most important parts of writing. Have you ever read a web page or a document that had typos, grammatical errors, and punctuation mistakes? This reflects badly on you and...

10 Ways To Make The Most Of Your Book Endorsements Endorsements, sometimes called "Blurbs," are wonderful and often witty comments about your book provided by respected authors, journalists, entertainers, and industry experts connected to your topic. They're also one of the strongest sales tools an author has in their book sales toolbox. These short quotes should be gathered both befo...

10 Ways To Save Time And Money With Packing And Shipping On Ebay One problem with eBay is that unless you are careful you can end up spending far too much time on routine tasks such as packing and shipping. Not only is there the time spent wrapping the items, but also when you take them to your local post office to have them weighed, stamped and posted. As someone who never seems to have enough time I have adopted some time saving measures which frees up my time to do...

12 Low Cost Or No-cost Techniques To Snag Lucrative Freelance Writing Assignments Asap No matter where you live, landing lucrative writing assignmentsdoesn’t need to be difficult. The secret to a profitablefreelance writing career is to start small and build it fromthere. Another secret… you must remember to promote yourbusiness on a REGULAR basis. Don’t shoot off a few ads orletters, then wait three months before launch another campaign.Promote your business DAILY.So here’s your first technique: Approach your local newspapereditor. Ask if they need a freelancer to cover city council,school board, and/or county board meetings. If they do, you’reon your way earning a living as a writer because you’re about toearn tons of clips. You’ll also start making valuable businesscontacts. ...

28 Reasons Why Publishers Will Buy Your Book Editors will buy a book for one or more of the followingreasons. By knowing what these reasons are, you can thendesign a marketing plan with those features in mind.1. The author's previous books have sold well.2. They love a book and think it will sell.3. They think a book will sell.4. They love it enough to publish, regardless of itscommercial potential.5. It's a book that deserves to be published because of itsvalue to a cause or the country.6. An editor is passionate enough about it to overcome anydoubts the house may have about the book.7. A n...

3 Elements To A Deal-sealing Classified Ad Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens—no, hundreds—of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you only have a slow trickle of questions, a handful of sales. What gives? More than likely, your sales are slow because you have not mastered the three techniques of writing a class...

3 Simple Tips For Making Money Online Even If You Don’t Have Anything To Sell! Have an idea about making money online but don’t know where to start?There are several ways to make money on the Internet – even if you don’t have a product to sell. Keep in mind that running an online business takes time and effort, just li...

35 Quick Tips For Writing A Press Release Quick Tips for Writing A Press Release...Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page 2.10. Leave out "release after" date on second page, all else should be the same.11. At end of press release, type "-30-" or "# # #".12. Include both black & white, color, and a variety of font sizes (but no more than four).Format

5 Linking Strategies That Work One of the most effective ways to promote your business online, especially if you use search engine optimization to build traffic, is linking.However, as a certified Web CEO professional, and someone who also uses only "white hat" optimization strategies, I see people make a lot of mistakes when using this technique.Below are some of the strategies that I use to make linking more effective, as well as raise my rankings in the search engines.1. Do your homework first.You're probably wondering what "white hat" techniques are."White hat" techniques are techniques that will always work with the search engines, like writing articles, blogs, and press rele...

5 Reasons To Avoid Publishamerica Ever since I first wrote about my publishing pitfalls with PublishAmerica, I’ve received a lot of correspondence from writers asking me if they too should avoid publishing with this notorious online POD company. So, in response to yet another letter from an unpublished author, I’ve been motivated to write about the top five reasons why one shou...

5 Reasons Why Headlines Are The Single Most Important Part Of All Are you maximizing your marketing results by using headlines at every opportunity?Without a powerful headline, your message stands little chance in an increasingly competitive marketplace. If your headline doesn’t capture attention and pull prospects inside, the rest of your marketing effort is meaningless.Nothing is more important to getting your message noticed than your ...

5 Ways To Generate Article Topic Ideas If you write articles frequently, you have probably found that sometimes you just don't know what to write about. This is a very common issue for even the best of us, however there are some quick tricks that can help. Here are what the top five:1. Look at today's news -- A busy news site such as Yahoo or Excite is good for this. Look at the news wire sections; they usually have a lot of brief, succinct content that can be extremely useful for generating topic ideas.2. Read articles from other people -- Whether you read the Article Announcement groups, Websites with article collections, or a few print magazines it doesn't matter. By reading someone else...

6 Tips That Make "how To" Book Writing A Snap! What would it take to pluck you from your existing lifestyle - frustration, anxiety, compromise, puttingup with kuckleheads who always seem to get ahead even...

6 Writing Tips For Starting Your Writing Journey Tips for your writing journey So, you'd like to be a writer? Congrats! Writing not only is a great way to express yourself, but can provide an income. Keep in mind not all writers make a fortune, some still cant quit their day job. Below are some tips to start your writing journey. 1.Start Writing Okay, so this tip is obvious. For some, it's a question of what to write about, for others how to w...

7 Keys To Writing A Children’s Book That Sells Like Hotcakes There are seven fundamental reasons that some books succeed and others collect dust on the author’s bookshelf. These seven keys to success as an author are simple, obvious even, and yet in the midst of our writing many of us forget them.We get so focused on the idea of the book that we forget the mechanics. Here is the strategy that award winning authors use:1) Create a hero that your audience can relate to. Examine your target market honestly. Who will be reading your book? Just because you think that your main character is funny, charming and brilliant doesn’t mean that they will or even that that is what they care about. 2) Write for your audience, not your highschool English professor. There has already been a Shakespeare. Most genres do not require you to write like ...

7 Ways To Get More Mileage From Your Free Reprint Articles Do you have old free reprint articles gathering dust? Transform and re-submit them to give your business, product or service another boost!Here are 7 ways:1. Transform your article. You can transform your article in several ways:- Give it a bullet or number format.- Give it a Q and A format.- Give it an anecdote format by adding your o...

7 Writing Muse Kickers To Fill Up That Blank Page Nothing is more daunting for any writer than having to stare at a blank sheet of paper.When we stare at a blank sheet of paper, we often think, "What am I going to write?" A few minutes later, it becomes, "Oh my goodness, I can't think of anything to write!" And several minutes later, it turns into something like, "Write, dangnabit! Write! Write! WRITE!"Some writers call this writer's block. But I call it the "Writing-Muse-Needs-A-Kick" syndrome.And that's exactly what we're going to do with your writing muse gone truant. We're going to kick her back into gear so you can fill up that blank page.Here are 7 writing muse kickers for you to try right now:1. First...

8 Easy Online Ways To Market Your Book For Free Marketing your book whether you went the POD, e-book, or traditional route can be a daunting process. Figuring out what works and what doesn’t can take time, energy, and if you’re not careful a lot of money. When I first self-published my science fiction novel GETTING OUT ALIVE, I had already done quite a bit of research into ways to market my novel that didn’t eat into my pocket book.Here are the top 8 ways I’ve marketed my book and seen results:*Create a presence on the web. There are man...

8 Great Journaling Tips Mix a martini, don't forget the olives, or pour yourself atea, relax and enjoy!There are no hard-set rules for keeping a journal. How oftenyou write, time you spe...

8 Sources To Research Awesome Article Topics Writing articles is by far the most effective online promotion strategy I’ve come across. If you can write good, readable, original content, you can easily put yourself far ahead of the pack in your field of interest.But article marketers and new article writers are often stumped for topics to write about. Finding topics that appeal to your readers can be time-consuming but well worth the effort. ...

A Beginner's Guide To Writing A Novel No one is born a novel writer. But do you believe that we all have the capability to be writers? Impossible as it may seem but the answer is yes! If we have the passion for it and if we strive to make it happen, novelwriting can be as easy as writing ABC. Writing is actually not a very complicated thing. It is just like drawing, painting, and even cooking. It is an art! Your imagination is all that it takes to get it started. What makes it hard is not writing itself but how people make it hard than it really is.The first key to writing a novel is the ability to dream and imagine. Think back to when you were a little child...

A Brief History Of Email The desire to communicate is primal among most living creatures, and especially among humans. Since time immemorial, the means and techniques of communication have been worked upon and refined. The early humans communicated verbally or in writing. They used pictorial representations, still visible on ancient cave walls. If there was a physical distance between the parties that wished to communicate, messages were physically carried by a messenger. Early ‘jungle drum’ and ‘smoke signal’ transmissions were evidence of the first form of remote communication where a messenger was not physically sent to the desired destination.Email stands for ‘electronic mail’. By this definition, the first electronic mails were sent in the last century via telegraphi...

A Cousin Of Hemingway, Rose Now Puts Her Pen To The Page A few years ago when Chicago born author, Sarah Elizabeth Rose learned that she shared a common ancestor with Ernest Hemingway, and that she also shared common ancestors with Elizabeth Barrett Browning, Laura Elizabeth Ingalls, and Jane Austen, she fin...

A Few Brief Tips On Dealing With Rejection What to do when you get rejected. You've just finished your book, sent out query letters and was rejected. What's left to do? You could give up, but I wouldn't suggest this. Here's some brief tips on how to deal with rejection. 1.Take a breather You've probably been wondering and rattling your brain as to why you got rejected. Take a break, not a long one...some time for a breather. If you continue to constantly...

A Few Brief Tips To Deal With Writing Rejection What to do when you get rejectedYou've just finished your book, sent out query letters and was rejected. What's left to do? You could give up, but I wouldn't suggest this. Here's some brief tips on how to deal with rejection.1. Take a breather-You've probably been wondering and rattling your brain as to ...

A First Time Author's Publicity Kit Materials If you're a new author that has been requested to send publicist materials, you may feel left in the dark on what to send. Here's a list of the usual items.1. Author BioThis is no place for modesty. You're competing with many other...

A First Time Author's Publicity Kit Material Tips If you're a new author that has been requested to send publicist materials, you may feel left in the dark on what to send. Here's a list of the usual items.1. Author BioThis is no place for modesty. You're competing with many other authors out there and need to show how your hot and worth it. Remember to include your accomplishments and give a little background information. Often readers want...

A Guide To Creative Writing That Sells It's unbelievable that with all the creative writing courses out there, that no one teaches the necessity of researching your market before you set pen to paper.Yes, we all want to be creative and let our imagination go. At the same time, wouldn't it be great to have some of your work published? Even better wouldn't it be awesome to know that you have upped your chances of getting published by around 80% by simply doing a tiny bit of browsing in a library or books...

A Guide To Online Payment Processors ‘Free’ Accounts or Merchant Accounts? Anyone who does business online (and actually takes money from other people) must, at some point, bite the bullet and choose a credit card processing company – this can be quite an expensive decision. There are effectively two different ways of going about this; you can either go for the free accoun...

A Guide To Refurbished Ibm Laptops - IBM boasts a very large array of older and newer refurbished laptops on their website ibm.com. Look for “Notebooks: IBM Certified Used Equipment.” There you can buy any of dozens of models and variations, for hundreds of dollars less than new models. IBM inspects all of th...

A Writing Exercise That Increases Awareness And Description Skills Practice attaching words to feelings requires time to do.Without a system that helps you monitor that time, theminutes or hours could feel unproductive. With the rightexercise, you can then use that time wisely, as well as saveyou time and frustration.Learning to apply the right words to our six senses is a topingredient to the mixture of writing. Its language bringsthe reader into the story. All of us easily know how wefeel, or what we're seeing (okay, most of the time),...

About Horses .This is about horses, or more to the point, why I don’t read books about horses. I read a book I like to get lost in the adventure. I can’t do that when the author introduces a horse as most don’t have t...

All You Need To Know About Agents--for Now The agent issue is such an emotional one for writers. Having one is a huge validation. I was fortunate to sign with an agent while still writing my first novel and it was wonderful being able to work and know that someone was waiting for what I was writing. But the eagerness to have that feeling often pushes writers to make poor decisions when it comes to the hunt for an agent. With some thinking, solid preparation and research it is possible to hook up with an agent and have a satisfying relationship with him or her. Here are five crucial points to help you with the process. 1. Do You Need An Agent? You've probably heard the oft-cited fact that most publishers these days don'...

An Ebay Seller’s Checklist. Being a seller is a lot of responsibility, and sometimes you might feel like you’re not doing everything you should be. This simple checklist will help you keep on top of things.Have you found out everything you possibly could about your items? Try typing their names into a search engine – you might find out something you didn’t know. If someone else is selling...

Are There Any Ebay “secrets” That Are Worth Buying? If you look around a little on the web, you’ll no doubt come across people trying to sell you ebooks about eBay’s ‘secrets’ for as much as $20. Here’s a sample:“Along with 400,000 other excited eBay...

Are You Ready For The Publishing Revolution? by John Colanzi http://www.thesimplesystem.netWriting has traditionally been considered a solitary craft.You wrote you article or book in seclusion. You submittedit to an editor or publisher and prayed it would bepublished.Along comes the Internet and the monsters out of the cage.You now have the ability to self publish your work. You canthrow up a Blog, hook up to an RSS feed and syndicate yourwriting.You can form online communities with...

Article Marketing: Why 2 Urls Equal Pure Champagne If you are using articles to promote your business then I don’t need to tell you that including the URL to your website in the resource box at the end of your articles represents payment for th...

Articles - They Really Work Several years ago I began an online business. At the time, the field I was entering was not all that crowded, search engine algorithms were much easier to manipulate, and links from relevent sites were not too tough to come by. In short - if you wanted traffic, and were willing to do a little footwork, you could get it. Over the past few ye...

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